Small Business Learning Center

e Email Marketing Many corporations use email marketing to promote their company and products. They will spent $2 billions of dollars in 2012. Marketers use email 79% of the time and U.S. mail 75% of the time. About 158 billion emails will be sent this year. Should you join the ranks of users.

We will use ConstantContact as an example to cover:

What email marketing is
Different ways it can be used
Email guidelines
Tracking statistics
Illustrate creation of an email
Show a supporting Event Home Page
Show samples of good and spam emails
Cite related usage for Social Media, polls, coupons
Show samples of email

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