Waterwords Training October 2014 

• Can the average citizen understand your communications pieces?
• Are your messages reaching the correct audiences?
• Do you know how well your outreach efforts are performing?

Learn these techniques and more by attending two-days of training on developing and delivering messages that engage and call-to-action your targeted audiences.

Day 1 (October 22, 2014): Water Words That Work

Make a splash with your communications! Relearn the language that everyday citizens use and you will become more confident and successful as you set out to enlighten the uninformed and persuade the undecided to take a stand or take action on behalf of our rivers, lakes, and oceans.

• Part 1. The Perils of Preaching to the Choir. Learn how and why most environmental messages miss the mark.
• Part 2. The Environmental Message Method, Steps 1-4. Learn to transform professional level conservation writing into messages that are suitable for everyday citizens. 
• Part 3. The Environmental Message Method, Steps 5 and 6.You will learn to incorporate storytelling techniques into your message, and how to measure the reading level of your materials and determine if it is a good fit for your audience.

Day 2 (October 23, 2014): More Than A Message

Even the strongest message won’t deliver itself! Learn how the pros plan their campaigns, measure their accomplishments, and do it even better next time. The More Than a Message series provides big concepts and practical tips you need to plan and carry out your effort.

• Part 1. How do you plan for success? In this workshop, you will learn to distinguish successful and unsuccessful communication efforts -- and how to draw up the best plan possible for the resources you have available to you.
• Part 2. How do you reach people that you don't already know? In this session, we will explore how to research your target audience using mass media, direct marketing, and online techniques to find your audience and deliver your message.
• Part 3. What happens after they hear from you? Learn how can you use "the slope" to predict and measure the number of people who notice and respond to your message.

Each day-long training is $65 and includes lunch.

Or, attend both days of training for $100.

Use the registration button below to register via PayPal.

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More Event Details

The training is conducted by Water Words That Work, a consulting firm with a mission to protect nature and control water pollution.

This training is hosted by the HRPDC and is made possible in part by 2013 Virginia Watershed Organization Support and Small Nonpoint Source Project Funding.

Source of Funding: Federal Clean Water Act Section 319(h) Nonpoint Source Implementation Grant and Section 117 Chesapeake Bay Implementation Grant.