Southern Arizona Chapter
ADVANCING THE PROFESSION AND THE PROFESSIONAL.
Valerie Vinyard
PRSA Southern Arizona Chapter
(520) 258-0518
vvinyard@arizona.aaa.com
Topic: "My, How You've Grown! Metrics Made Friendly" presented by Jodi Horton, APR, Fellow PRSA and Anchor Wave's VP of Web Strategy Anthony Rivera.
The boss (or the client) wants measurable outcomes for your project or campaign, but where do you start? This presentation is dedicated to those PR practitioners who shy away from metrics because “it all seems so complicated.”
Join Jodi Horton and Anthony Rivera for an interactive look at why to measure, what to measure and how to measure to demonstrate your progress—and your prowess.
Visit the Chapter website homepage for the presenters' bios.
When: Tuesday, Sept. 23, 2014 | 11:45 a.m. - 1:15 p.m
Where: Arizona Inn | Tucson, AZ
Tickets: $25 Chapter members/communications partners | $35 guests | $15 students
RSVP Deadline: Friday, Sept. 19, 2014 by noon.