Southern Arizona Chapter
ADVANCING THE PROFESSION AND THE PROFESSIONAL. 
Contact:
Valerie Vinyard
PRSA Southern Arizona Chapter
(520) 258-0518
vvinyard@arizona.aaa.com
February 25, 2014
Luncheon & Program
"Using Market Research to Inform Strategy and its Transformation in the Digital Age "
Presented by
Chris Baker, MBA
Vice President of Market Research
Strongpoint Marketing
When: Tuesday, February 25, 2014 | 11:45 a.m. - 1:15 p.m
Where: Arizona Inn | Tucson, AZ
Tickets: $25 Chapter members/communications partners | $35 guests | $15 students
RSVP deadline: Friday, February 21, 2014 by noon.
Chris brings with him 10 years as a partner and primary project manager with Marketing Intelligence, a marketing research and strategy consulting firm. As a research director and project manager, he designs and implements marketing research studies based on the business objectives of clients and provides actionable analyses. His work has included a wide range of research projects in the healthcare field, from depth interviews with physicians and corporate leadership to assessing the effectiveness of mass media campaigns intended to change individuals' behaviors. His ability to translate data into marketing strategy has helped clients make pivotal business decisions, as well as helping to shape effective and highly successful campaigns.