Tuesday, May 20, 2014

The Power of Email Marketing 

Learn best practices, tips and techniques for smart email marketing strategies, including:

• How email marketing can help your business grow
• How to target prospects and customers
• How to avoid being seen as a "spammer"
• The best ways to build your email list
• How to come up with effective content for your emails
• How to help ensure your emails are opened and forwarded
• How to incorporate Social Media into your Email Marketing Campaign

Instructor Alex de Carvalho is the Regional Development Director for Constant Contact, where he helps businesses connect and engage with their customers.

Prior to joining Constant Contact, Alex co-founded BuzzMed, a worldwide scientific community for physicians. In addition, he served as an adjunct professor at the University of Miami’s School of Communications, where he taught courses on social media and co-authored “Securing The Clicks: Network Security in the Age of Social Media” from MacGraw-Hill.

Alex holds an MBA from Insead in Fontainebleau, France and is fluent in English, French, Portuguese, Spanish, and Finnish.