Where
Keiser University1500 NW 49th St
Spectrum Building
Fort Lauderdale, FL 33309
Driving Directions
Guerrilla Marketing - Learn how to create effective local marketing on a shoe-string budget.
Proven practices to develop your local business brand.
This lively workshop will provide you with the necessary arsenal to develop creative marketing tactics using energy, imagination and limited resources. Learn the fundamentals of guerrilla marketing and how to effectively apply them to your business.
What you can expect to learn during your guerrilla marketing basic training:
- What "guerrilla marketing" actually means
- How to develop easy and inexpensive marketing strategies for your business
- The importance of zeroing in on your target audience and ways to engage them
- How to turn common sense into common practice
- Ways to leverage your business community to create marketing opportunities
- Cost-effective marketing methods that you can start using tomorrow
Plan to get in the trenches during this interactive workshop where you will be encouraged to join the conversation, participate in hands-on activities and exchange ideas.
Featured speaker: Joe Ewart has over 35 years of experience as a senior marketing executive in the travel and hospitality industry. As an entrepreneur and founder of several companies, he understands how limited marketing budgets affect local business efforts. As the head of marketing for a major franchise travel company, he taught classes in local and guerilla marketing to several thousand franchise owners over a 7 year period. He has served on the marketing advisory boards of several major cruise lines and is a 2005 inductee into the Cruise Lines International Association Hall of Fame.
Fee: $30 for online pre-registration; $40 at the door.Please Note: PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.