Guerrilla Marketing

Arm yourself with the weapons you need to get maximum results with a minimal marketing budget.

This lively workshop will provide you with the necessary arsenal to develop creative marketing tactics using energy, imagination and limited resources. Learn the fundamentals of guerrilla marketing and how to effectively apply them to your business.

What you can expect to learn during your guerrilla marketing basic training:

• What “guerrilla marketing” actually means
• How to develop easy and inexpensive marketing strategies for your business
• The importance of zeroing in on your target audience and ways to engage them
• How to turn common sense into common practice
• Ways to leverage your business community to create marketing opportunities
• Cost-effective marketing methods that you can start using tomorrow

Plan to get in the trenches during this interactive workshop where you will be encouraged to join the conversation, participate in hands-on activities and exchange ideas.

Featured speaker: Jody Rafkind is a creative, resourceful, hands-on marketing professional with over 15 years experience and a successful track record of developing and executing cost-effective marketing strategies and award-winning community engagement initiatives. A dynamic speaker with a passion for education, her background also includes teaching advertising and public relations to over 1000 college students and training more than 100 restaurant managers on local store marketing. Organizations that have benefited from her marketing and communications expertise include Arby’s, WPBT-TV, Broward Public Library Foundation, WXEL- TV/Radio, Florida International University, Ai Miami International University and Levis JCC. A native of South Florida, Jody has a master’s degree in integrated communications: advertising and public relations.

Workshop fees: $30/person Advance Registration / $40/person at the doors

Please Note:  PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.

About SCORE: SCORE is a non-profit resource partner of the Small Business Administration. The Broward SCORE Chapter has been helping entrepreneurs and business men and women for over 40 years to start, develop, and expand their businesses. For more information about how we can assist you visit us at broward.score.org