What every marketer needs to know to prepare for the future

One thing we know for certain is the future is going to change. Accepting this and planning for it is crucial, it certainly cannot be ignored. The digital era transformed marketing, just as the printing press did many years prior. The next era will be even more transformational, bringing about a series of events that every marketer will require intimate knowledge of in order to be successful. This talk will provide participants with a clear view where to focus efforts and future learning to ensure you stay ahead of the field.

Takeaways:

1) To understand the most critical trends driving change in society and what they mean to marketers and customers

2) To learn which technologies marketers need to be ahead of in order to drive maximum value to both employers and customers

3) To learn how marketers need to understand organizational innovation practices to contribute and provide higher value

About our speaker:

RICHARD SEAR, PARTNER AND SENIOR VP, FROST & SULLIVAN

Richard is Partner and Senior Vice President at Frost & Sullivan. As a recognized global thought leader and speaker, Richard has worked and traveled in more than 70 countries, consulting and researching with people from all walks of life to build the perspectives his team shares. Authoring hundreds of thought pieces, and with regular media appearances, Richard is able to provide a perspective few can bring. He and his global team have worked in virtually every industry, from Energy and Healthcare, to Financial Services and Chemicals which gives him a truly rounded perspective of the global business environment and the trends driving change. Amongst his clients are Intel, Facebook, Mexico City, ExxonMobil and many more.