Crafting a Compelling Formula: How the US Grand Prix Promoter Brings Value to Customers and Brands 

With six years under its belt hosting the Formula 1 race, COTA, who welcomes more than 1MM fans through its gates annually, continues to bring new activities to attract fans to Austin every October. Now with new F1 ownership and a new media partner, COTA shares how they work with brands, teams and the media to grow the sport and its fan base. 

Takeaways:

1. Formula 1 Customer Experience in Austin and Online
2. Digital and Social Media presence and growth
3. Building a global brand in the US market

 

About our speakers:

 

TERI SILVI, DIRECTOR, CORPORATE PARTNERSHIP ACTIVATION Teri leads the team responsible for managing Circuit of The Americas’ corporate partnership clients responsible for more than $10M in annual revenue across the Circuit’s motorsports, music and entertainment properties. Prior to joining COTA in 2015, Teri held various sponsorship, business development and consumer-marketing roles primarily in the sports and entertainment industry.  

HARLOW YAEGER, MANAGER, DIGITAL AND SOCIAL MEDIA Harlow Yaeger manages digital content and media at Circuit of The Americas, home to the Formula 1 United States Grand Prix. During his time with the Circuit, COTA has become a key influencer in motorsport social media, the most Instagrammed location in Texas, and a true fan-favorite brand in the F1 community.

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