Exactly where you should be on October 1-2, 2014

2014 Northeast Self Storage Tradeshow

Hot Topics: Marketing - Legal - Technology

Register and pay online then bring your receipt with you to the Tradeshow. Or, register in person onsite. Either way, we look forward to welcoming you to the Tradeshow!

October 1-2, 2014
Mohegan Sun
One Mohegan Sun Blvd., Uncasville, CT

The Massachusetts and Connecticut Self Storage Associations bring the self storage industry together for an exceptional event that includes quality education for facility owners and managers. The Tradeshow features exhibits where learning about industry-related products and services and making connections with key suppliers is easy. Network with industry suppliers and facility owners and managers during breaks and our networking lunch where the education isn’t formal but the information and contacts are invaluable. Learn from our featured speakers.

Our speakers are experts in their fields and are presenting on all of the self storage hot topics: marketing, legal, and technology. 

Be sure to book your overnight guest room early. The accommodations are very nice and there is a lot to do at the Casino. Don't miss out. The room rate is $169. You may book online at  https://resweb.passkey.com/go/STORE14 or call reservations at 888-777-7922 and use code: STORE14

October 1, 2014

6:00-7:30 p.m.   Opening Reception, Margaritaville Lounge, Mohegan Sun

October 2, 2014
The Tradeshow floor opens at 8:30 a.m. Wake up with our continental breakfast and start conversations with the suppliers. Don’t be late! Be sure to stay for the day. The schedule and education sessions are listed below.

8:00 a.m.     Attendee Registration, Continental, Exhibits Open

9:00 a.m.     Welcome, Opening Remarks

9:15 a.m.     Marketing: Status Quo to Status Grow - The 4 Elements of Explosive
                    Business Growth with Kordell Norton, CSP

In this humorous, highly interactive and entertaining presentation you will get insights on how to grow your business.  Laugh and learn as you discover the secrets used by giant corporations to connect, and motivate their customers to take action . . . now.  Come and get the cure for being a “best kept secret”.   In this session you will get:

•  Ways to stand out & be noticed with easy methods of communicating your value.
•  How to sell and market with no budget and win against the “big guys”.
•  Learn how to shorten your sales cycle and land bigger customers.

10:15 a.m.     State of the Industry with Mike Scanlon, CEO/President Self Storage Association

10:45 a.m.         Exhibits, Break

12:30 p.m.      Lunch and Associations Annual Business Meetings

1:30 p.m.        Legal: The 10 Most Common Legal Mistakes You Can Make   
                       with Jeffry Greenberger, J.D.

In Jeff's practice he discovers that there are certain common misunderstandings or mistakes operators make in their day to day operations. Examples include: accidently creating a bailment over stored property, improperly handling an occupants bankruptcy, understanding the Americans with Disabilities Act, and renting to people in military service and complying with the requirements of the SCRA.

Jeff has put together a list of his top 10 misunderstandings or mistakes made by operators, and discusses the relevant requirements, and solutions to avoid making mistakes in the future. 

For those who have not heard Jeff speak before, you will be treated to a lively session, while the topic is completely serious Jeff tends to be accidentally funny at the same time making the presentation both eye-opening and yet enjoyable to listen to. You are sure to take away examples of mistakes you should correct in your business.  

2:45 p.m.        Exhibits, Break

3:15 p.m.        Technology and Operations – How Changing Technology Can Improve
                       Your Day-to-Day Business with Tom Garden, Syrasoft      

4.:00 p.m.       Technology: Common Practices to Reconsider –
                       Always Count The Cost with Chris Baird, Automatit

In the world of self storage today, the internet is playing a big role in driving rentals.  With that being the case, there has been explosive growth in companies who help storage owners succeed in that area, or has there been? 

Most, even well-meaning companies, may be causing long term losses when it comes to your internet equity. So, be careful to first count the cost of anything you may be doing online. 

Also, be aware that as you deal with more and more companies, all may be for good reasons, you need to keep track of all you do to ensure you are still maintaining the integrity of your company’s website. You will learn:

• Claim your own third party listings.  Why this is important?
• Is your free feature, with a link back to the provider, really free?
• Link to other websites with a strategy.
• Offer your best rates on your own website, it is the best way to go.
• Keyword stuffing and duplicate content will drop your rank.  Do it right the first time!

4:45 p.m.       Closing Remarks, Door Prizes, Adjourn

Register Online or Onsite
- $129 Members: MASSA, CTSSA, MeSSA, NHSSA
- $149 Nonmembers

Attendees - Register Now!