Where in the world is your next customer?

Foreign market selection

Wednesday, February 16, 2011

9 am to noon

Coffee and registration 8:30 to 9 am

You know you should be exporting, and you think your product or service could do well in a foreign market. But how do you decide where you should target your efforts?

Canada, Mexico, and China are all great markets for US exports, but there's a whole world of opportunity in other places, too. Today, you may not even need to sell throughout an entire country when cities like Tokyo, Sao Paulo, and Mumbai are large enough to be healthy overseas markets all by themselves.

This seminar will help you understand how to choose a foreign market to sell your product or service. You'll learn what factors are important, from income, urbanization, and language, to culture and purchasing patterns. Plus, you'll learn how to evaluate entry options and when you should consider direct exporting, a joint venture, or even opening an office in the country. The last hour of the seminar is a guided exercise where you'll begin shaping a foreign market selection and entry strategy for you own company. Don't miss this chance to find out where in the world your next customer is waiting for you! 

Speaker

Phil Corse is the founder of five companies in Chicago and in Asia, where he has travels extensively and frequently. He has a classical marketing background and has worked for several consumer products package goods and durable companies. Phil sources products from China for his clients and his own companies, and has helped to launch dozens of new products that have generated hundreds of millions of dollars in sales.

He teaches Global Marketing at Northwestern's Kellogg School of Management, as well as the capstone course in marketing for the Master of Product Development program at Northwestern's McCormick School of Engineering.