It seems like every day some new social media tool or channel shows up. Facebook may be center stage, but there are audiences elsewhere that you'll be missing if you limit your business efforts to just that.
Session 4 takes you beyond Facebook to learn best practices for other channels such as YouTube, Twitter, Pinterest, Tumbler, and Google+. First we'll determine where your business might do best according to the audiences you want to target, then we'll talk best practices and procedures for how to actually do it.