Social Media/Digital Marketing for Small and Local Businesses 

Scott Barnett

Remember the old days of Marketing? All you needed was a telephone, address and some money for advertising in the Yellow Pages and local newspapers. All that has changed. Social media and digital marketing are challenges for small business owners to understand and leverage. We will discuss the major initiatives you should be thinking about so that you don't get lost or forgotten online and, most importantly, how to use online channels to increase customer engagement/satisfaction and revenue.