Time to Refresh Your Website 

Maybe your website was awesome when you launched it a few years ago, but how does it stack up today?  In this session you will audit your website and dive into Google analytic reports to use the data to adjust your online strategy.

Step One: Audit your website

• Design: Function, navigation and visual appeal
• Content: Are you writing for people and search engines?
• Conversion: Are there tools to collect visitor information?
• Search: Titles, tags and meta descriptions

Step Two: Analyze web data

• Overview: Traffic, page views and bounce rate
• Sources: Referral, direct, organic, social, email and advertising
• Content: Popular pages and traffic flow