Grow Your Business Online - Wickford
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, and other marketing options—there’s a lot to keep up with. And there are only so many hours in each day. This session will help make sense of the noise. Today we’re going to show you how to make the most of the combination of email and social media for your business. When the session is done you’ll have a outline your marketing basics, like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. Throughout the session you’ll build out the framework of your own “next great campaign.” that will help you grow your business. This workshop also includes a brief demo of new innovations from Constant Contact.
BIO: Michelle Girasole
Michelle is a 25-year veteran of the digital marketing arena. An award-winning author, innovator and entrepreneur, Michelle helps small businesses grow using online marketing strategy, PR and events. She teaches a variety of marketing workshops in Rhode Island for Constant Contact, helping business people learn to use the online marketing platform, which she has enjoyed doing since 2003.
Michelle is the co-author of "The Sassy Ladies Toolkit for Startup Businesses” and a graduate of the College of Business at the University of Rhode Island, where she received her BS in Marketing and her MBA. She is the co-founder (with Bob Salvas) of the Momentum Club, a small business growth support group. She is a Girl Scout leader and volleyball coach, and resides in Wickford, RI with her husband, Rich, and two children.