WHAT'S IN A NAME:
Geographical Indications, Trade Agreeements, and
Product Names in Global  Commerce

Wednesday, March 18, 2015,
9 a.m. to 10:30 a.m.
(Registration from 8:30 a.m.)
The National Press Club
529 14th Street, NW,  13th Floor
Washington, DC   20045

Yes, Juliet , this cheese by any other name would taste as sweet.  But would it sell as well?  That is the question.  It is is the question at the heart of the EU's drive to persuade its trading partners to accept the EU system of geographical indications  or GIs and the exclusive commercial advantages that system conveys.  GIs are an issue in the EU's trade agreements, in TPP, and they will be an  issue in the Transatlantic Trade and Investment Partnership.  They are also complicating  plans for revising the Lisbon Agreement, which deals with systems for registering appellations of origin. 

What's at stake?  What has happened?  What to expect?  We'll look at  these questions on March 18th with help from...

Speakers

George York
USTR

Shawna Morris
Consortium for Common Food Names

Paul Bleiberg
Office of Rep. Reid Ribble

and

Giulio Menato
Delegation of the European Union

Price: $40  general adminsssion.  There is no charge for GBD members, U.S. Government staff, or press.

To Register, click the link below and follow the prompts.  We look forward to seeing you on March 18.

 

Register Now!