Presented by: 
Tracy Petrucci
tracy.petrucci@gmail.com
Tracy Petrucci is an online marketing professor at MiraCosta College, as well as an adult education instructor at Coronado, Poway, and San Dieguito adult schools. She runs a small business focused marketing company specializing in social media and online marketing strategies. Tracy loves to empower business owners to understand the available marketing platforms of today, so each business can create a strategy that is unique, efficient, and useful.
Grow Your Business with Email Marketing
The Power of Email Marketing: Featuring Social Media Engagement
This presentation will provide a deeper look into the importance and effectiveness of how email marketing and social media engagement drives action.
The session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. Attendees of this presentation will learn:
• Campaigns in general: what is a campaign?
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…and how to use them together.
• What types of additional tools might be useful
Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.