When

Wednesday, July 19, 2017 at 9:00 AM CDT
-to-
Thursday, July 20, 2017 at 4:00 PM CDT

Add to Calendar 

Where

USPS North Texas P&DC 
951 W. Bethel Road
Coppell, TX 75099
 

 
Driving Directions 

Contact

Chris Leitnick 
 
 
mail@dallaspcc.com 
 

Certified Direct Mail Professional - Class 

Greater Dallas PCC invites you to attend the 2 day certification class for: CDMP - Certified Direct Mail Professional.

This is a 2-day class. You MUST attend both days and complete all required material to earn the certification.

This class is normally held at the USPS National Center for Employee Development facility in Norman OK. However, the class is being offered remotely in Dallas. The cost is only $430 per person and includes snacks, lunches and all materials during class hours. Travel, including hotel, car and airfare for attendee's from out of town, is not included.

The Certified Direct Mail Professional (CDMP) is designed for the mailing industry professional to develop and strengthen core skills that build and maintain successful Direct Mail business within this highly competitive environment. This course is sponsored by the USPS and was developed by a committee of USPS and mailing industry experts.

The following subject areas are offered in the CDMP Program curriculum:

Introduction

  • The Role of Mail in Today’s Society
  • Direct Mail Facts and Stats
  • The Mail Moment
  • 40/40/20 rule
  • Return on Investment

Omni-Channel Marketing

  • Multi-Channel vs Omni-Channel
  • What is Omni-Channel Marketing?
  • Omni-Channel Factors
  • The Value of Mail
  • Consistent Messaging Across All Platforms
  • How Does Direct Mail Fit In?
  • Cost of Various Advertising Methods

Mailing Lists

  • Why Lists Matter
  • Types of Lists
  • Cost vs Quality
  • Data Mining
  • Predictive Modeling
  • Undeliverable as Addressed Mail
  • Every Door Direct Mail

Technology

  • Mail and Mobile Meet
  • PURLs
  • Quick Response Codes
  • Video in Print
  • Augmented Reality
  • Variable Data Practices
  • Near field Communication
  • Intelligent Mail Barcode

Mailpiece Creation

  • Formats
  • Creative Element
  • Offer
  • First-Class Mail
  • Standard Mail
  • Writing Copy
  • Designing Mail to be Cost-Conscious

Environment

  • Data and Facts
  • Recycling
  • Costs
  • Certifications
  • Green Ideas for Mailers
  • Direct Mail Myths

Response Rates

  • Data and Statistics
  • Cost per Acquisition by Media
  • Campaign Strategy
  • Response Rates
  • Importance of a Deadline
  • Response Testing
  • Setting Realistic Expectations
  • Features and Benefits
  • 7 Key Copy Drivers