Occupancy Solutions   Affordable Housing Leasing and Marketing Training SeriesLease UP! Logo

WHEN

Wednesday March 21, 2012 from 9:00 AM to 12:00 PM EST

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ADDITIONAL SESSIONS

BASIC LEASING SKILLS                     Wednesday, January 18, 2012                        Click here for more information

MARKETING FOR RESULTS                 Wednesday, February 15, 2012                          Click here for more information

WHERE

Ramada Lansing Hotel & Conference Center
7501 W. Saginaw Highway
Lansing, MI 48917

 
Driving Directions 
WHO SHOULD ATTEND

These sessions are for anyone who manages, leases, markets or administers any type or combination of affordable or low income housing communities.

  • Leasing Consultants
  • Managers
  • Marketing Directors
  • Regional Managers
  • Asset Managers
  • Housing Commission Contract Administrators

PRICING

Register by October 31, 2011 for discount pricing.  No invoices until January 2012.

1 Session: $89.00
$99.00 after Tuesday November 1, 2011
2 Sessions: $158.00 ($79 each session) - 11% Savings
$178.00 after Tuesday November 1, 2011
3 Sessions: $199.00 ($66 each session) - 26% Savings
$229.00 after Tuesday November 1, 2011
Group rates for 30+ attendees and private session pricing available upon request

SPONSOR

RentLinx

Welcome Home America

CONTACT

Elaine Simpson and Kathy Banker
Occupancy Solutions and Lease UP!
ESimpson@OccupancySolutions.com

(800) 865-0948

 

Exceptional Customer Service =            Resident Retention =                                Income Optimization      

This is the third session in the AFFORDABLE HOUSING LEASING AND MARKETING SERIES which is  specifically designed for Affordable Housing professionals who want to improve their customer service skills and meet the ever-increasing demand of competing with Market Rate communities.  

SESSION CONTENTSurvey

WHY PRACTICE EXCEPTIONAL CUSTOMER SERVICE?
How to calculate the true cost of poor customer service
MOMENTS OF TRUTH - MOMENTS OF OPPORTUNITY
How to make a positive impression every time we come in contact with a resident
 
SERVICES, AMENITIES AND ALTERNATIVES
True or False - Services and Amenities in Affordable Housing are needs driven
How to Build Value and give residents a reason to stay
How to create Services and Amenities with a little or no budget
COMMUNICATION
My own personal curb appeal
How to best communicate with different generations
How to "accentuate the positive and eliminate the negative"
How to manage difficult residents
 INCOME OPTIMIZATION
Stabilized occupancy = rent increases
How to get maximum rents and minimize turnover

 

This  series addresses:

  • Perception vs. Reality - De-Mything Stigmas and Stereotypes of affordable renters,  Communities and Market Environments.
  • How to lease or market a community with multiple programs and mixed target markets  -   Senior, Family, Affordable & Market Rate.
  • How to compete with a market rate community when your rents are the same but amenities are less.
  • How to make a “conscious shift” from ”It’s low income and needs driven so we don’t need to market or lease” to “We need solid marketing  and leasing skills to compete.”
  • How to lease or market without the “fear” of Compliance
  • Have you ever thought or heard?  - “I need a concession” or “It’s the market” - How to identify the real obstacles.
  • How to identify differences and commonalities between Market Rate and Affordable Housing for leasing, marketing, services and amenities.

    MEET THE EXPERTS

    Elaine Simpson

     Occupancy Solutions

    Elaine Simpson – Owner, Occupancy Solutions 
    Affordable Housing Expert
    Marketing, Leasing and Training Specialist

     

    With over 25 years of experience in the Multi-Family industry, Elaine Simpson founded Buckingham Real Estate Advisers, LLC to provide marketing, leasing and training services for multifamily professionals of market rate, senior and affordable housing communities.  Specializing in the Affordable Housing Industry, Buckingham Real Estate Advisers recognizes  and tailors to the unique marketing and leasing challenges faced by affordable and low income communities.  Using this knowledge and expertise, Buckingham assists distressed communities with proven cost effective techniques and strategies to achieve optimal occupancy while realizing ideal rents.  www.OccupancySolutions.com

     

     

    Kathy Banker

     Lease UP! Logo

    Kathy Banker – Owner, Lease UP!
    Market Rate Housing Expert
    Speaker, Trainer and Marketing Consultant

     

    Over 25 years of experience and achievements led to the launching of Lease UP!, a full service marketing and leasing company specializing in the multifamily industry. Kathy works with owners and property managers of apartment communities to increase traffic and lease more apartments. As a Multi-Family Marketing and Training Specialist, her areas of expertise are in Marketing, Leasing, Training, Assessments, and Mystery Shops serving the needs of the market rate, affordable and senior housing markets.      www.LeaseUpNow.net