Thursday, March 12, 2015
Cafe Reconcile
11:30 am - Networking and Registration
12:00 noon - Presentation and Lunch
How Every Fundraiser Can
Improve Donor Retention
Presented by:
Chris Painchaud - Bloomerang
This session will explore the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. Chris will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty.