Marketing Campaigns That Drive Action

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:

• The different types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together.
• What types of additional tools might be useful

BizzyWeb is partnering with SCORE to deliver this presentation to you! Trygve Olsen, BizzyWeb’s Director of Buzz Development, has a wealth of experience in digital marketing after running his own business for five years, servicing both national organizations and helping to grow local businesses.  Trygve has extensive experience in website development, branding, organic SEO, special event management, SMS marketing and email marketing.  He has been a solution provider for Constant Contact in the Twin Cities since 2010, has been an Authorized Local Expert since 2011 and in 2013 and 2014 was named a Constant Contact All-Star.

Register today!