Saturday, November 16, 2019 from 9:00 AM to 3:00 PM EST
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AGENDA:
Selling to Associations…Bypass the Gatekeeper and Sell Through the Backdoor!
By Ed Rigsbee, CSP, CAE
Ed Rigsbee, CSP, CAE, will teach you how to sell to trade associations and professional societies by going after their soft underbelly—publication editors. In building a relationship with any association, Ed will teach you how to first build a relationship bridge with the association’s editor by offering articles adapted from your books, keynotes or seminars. Then, you’ll learn how to use the editor relationship to bridge the divide into the meetings department. And, you’ll learn how to find these associations through free Internet directories and Websites.
Ed’s Four-Step Association Business Development System
The Afternoon:
Ed’ Six-Step Process for Writing Articles that Association Editors Will Publish
Rigsbee’s highly interactive article writing workshop will cover how to craft your writing to make your material even more desirable to association editors. Learn wordsmithing; hooks, sloganization, bullet point writing and calls for action. Following this workshop, attendees will be armed with the article template and skills necessary to hook the interest of association editors with the kind of articles that those same editors truly desire. (Half-day Program)
Members will learn:
Ed’s Six-Step Article Writing Process