On Demand - Social Media – Best Practices to Connect and Engage Your Constituents 

The influence of social media is pervasive. Everywhere you turn, people are spending more time connecting with one another and staying informed and engaged with local, regional, and national news and events through these ubiquitous communication channels. You know that your school or non-profit organization could do a better job connecting with your constituents through social media, but you are a small team with big goals and have no idea how to start implementing these systems into your work that make sense and ultimately help improve overall engagement with constituents, which leads to improved fundraising performance.

Join Gonser Gerber senior consultant Kent Huyser for this webinar on using social media to engage and connect with your constituents.

The fee is $295 per institution, which allows your entire team the opportunity to participate in this professional development at the same time. If you are a current client of Gonser Gerber Advancement Consulting, that fee is just $145. You will also receive a copy of the presentation and a recording of the webinar with your registration.

Here are some of the topics we will cover:

• The most important reasons to use social media
• Efficient ways to engage and connect on social media
• Coordinating efforts between departments for efficiency and consistency
• Tracking and measuring engagement through social media
• Fundraising and social media – options and opinions

This program is designed for new users of social media, or institutions that want to learn more about the ways they can benefit from utilizing social media outlets at their organization.

On Demand Details: After your registration, you will receive a copy of the power point presentation as well as a copy of the recording. (Please allow at least 48 business hours to receive your materials.) You will be able to share these materials with your entire team, including volunteers, and review the recording as many times as you need.

 Your Faculty

Kent Huyser, senior consultant at Gonser Gerber, has more than 14 years of experience in non-profit and advancement leadership. Prior to joining Gonser Gerber, he was Associate Vice Chancellor for Advancement at Metropolitan Community College, Kansas City (MCC) where he led a successful advancement program and launched the first comprehensive campaign for $20 million and reaching record fundraising levels. Prior positions also include Director of Development at the University of Missouri-Kansas City (UMKC) Foundation where he led fundraising efforts for the School of Medicine, leadership positions at William Jewell College (MO), including Regional Development Director and Executive Director of Alumni Relations and Annual Giving, and the Federal Reserve Bank of Kansas City.