PRSA Gulf Coast Chapter February 2016 Lunch N Learn-Tourism Trends–Public Perceptions & PR Pitches 

Tourism is one of the largest industries in Collier County, generating more than $1.9 billion in economic impact, and is a key driver of the regional economy. This growth is supported by ongoing public relations efforts both domestically and internationally.

Join the Public Relations Society of America (PRSA) Gulf Coast Chapter on February 23, 2016 for a luncheon highlighting “Tourism Trends - Public Perceptions and PR Pitches” featuring Terry Gallagher, President, Lou Hammond & Associates and Jack Wert, Executive Director, Naples, Marco Island, Everglades Convention & Visitors Bureau.

This insightful presentation will feature a tourism industry update from a record-setting year followed by a strategic take on best practices for story pitching and communication techniques to reach influential media outlets.

The luncheon takes place February 23, 2016 at Naples Community Hospital, 318 7th St N. The event
begins at 11:30 a.m. with socializing and networking, with the presentation to follow at noon.

Terry Gallagher, President, Lou Hammond & Associates - New York Office

Terry Gallagher joined Lou Hammond & Associates in 1992 and is a destination marketing leader who has planned and implemented strategic campaigns for a range of travel industry accounts, resulting in award-winning placements among national broadcast, print and digital media. 

Utilizing his nearly 30 years of experience in the travel communications industry, he has handled everything from spur-of-the-moment crisis management situations and last-minute special events to long-range planning for destinations, restaurants, world-class hotels, cruise lines and airlines.

A destination marketing specialist, his award-winning campaigns include, among others, the promotion of Florida’s Paradise Coast as the ultimate luxury beach escape location, the positioning of Sonoma County as America’s premier wine and vacation region, and the revitalization of Providence, R.I. as one of the country’s hottest cultural and culinary getaway destinations. The Hospitality Sales and Marketing Association International honored each of these campaigns.

Jack Wert, Executive Director, Naples, Marco Island, Everglades Convention & Visitors Bureau

Jack Wert has dedicated more than 20 years to tourism destination marketing. He has created and led two destination marketing organizations in Florida, in Seminole County near Orlando and for the past 12 years at the Naples, Marco Island, Everglades Convention and Visitors Bureau in Collier County.

Jack holds the designation of Certified Destination Management Executive (CDME) and Professional Destination Manager (PDM) and is Past Chair of the Florida Association of Destination Marketing Organizations (FADMO).  He continues to serve on the FADMO Nominating Committee. He has also served on the VISIT FLORIDA Board of Directors, and is the immediate past Chairman of the Destination Marketing Association International (DMAI) Accreditation Board and currently serves on the DMAI Board of Directors Committee. He also serves on the VISIT FLORIDA International Committee, advising the state tourism organization on best practices for marketing Florida to international visitors.

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DATE: Tuesday, February 23, 2016

NCH Telford Center, 318 7th St N, Naples

Schedule:

11:30 a.m. - 12:00 p.m.  Networking 

12:00 p.m. - 1:00 p.m.  Presentation

Cost:

$27  PRSA Members
$35  Non-Members
$17  Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, February 19th.  No cash is accepted at the door.  Checks are accepted and must be provided at the time of the luncheon.  No shows will be billed if no prior notice given.  Thank you. 

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