"Rise from the Ashes: A Public Relations Case Study"
Join us at the Hilton Naples on June 23, 2015, and learn.
How the Greater Naples YMCA Leveraged a Fire Disaster into a Capital Campaign Success Story
On Tuesday, September 2, 2013, the Naples Daily News reported on a fire at The Y of Naples. The headline read:
“Fire burns YMCA building in North Naples, 'complete loss' likely”
A week later, The Y was back serving its members at a temporary location. By April of 2014 the Y had embarked on a rebuild. Now nearly 2 years post- fire, construction is all but complete along with their fundraising campaign.
Join Gulf Coast Chapter PRSA on Tuesday, June 23 to hear the details behind this unlikely success story from the Y’s Marketing Director, Cari Hansen. Cari will share how the Y managed their communications and public outreach programs to inform, engage and motivate staff, volunteers, members and donors during the crisis response period, recovery and beyond.
The presentation will be given by Cari Hansen.
Cari Hansen serves as the Director of Marketing for the Greater Naples YMCA. She earned her Bachelors of Arts in Journalism and Public Relations from the University of Wisconsin – Milwaukee. A self-trained graphic designer, Cari continued post-graduate work in digital and web design at the University of Wisconsin – Parkside to supplement her degree.
Naples, Florida 34103
Schedule:11:30 a.m. - 11:55 a.m. Networking
11:55 a.m. - 12:20 p.m. Lunch
12:20 p.m. - 1:00 p.m. Presentation
Cost:
$27 PRSA Members
$35 Non-Members
$20 Students
*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, JUNE 19th. No cash is accepted at the door. Checks are accepted and must be provided at the time of the luncheon. No shows will be billed if no prior notice given.