PRSA Gulf Coast Chapter April Lunch N Learn
"What Drives Choice and Behavior?"
Join us at the Hilton Naples on April 28, 2015, and learn.
The Institute for Public Relations (IPR) is an independent nonprofit foundation dedicated to the science beneath the art of public relations™. They focus on research that matters to the practice, providing timely insights and applied intelligence that professionals can put to immediate use.
At this session, IPR Chair Michelle Hinson will shape her talk around one of IPR’s priority research topic areas which focuses on what drives choice and changes behavior.
Michelle will address the following:
- What we can draw from behavior sciences, sociology, psychology and neuropsychology to apply to public relations practice?
- What are the emotional and rational drivers of belief, commitment and behavior?
- How do different stakeholders – and different generations – process differently in this regard?
Michelle is an industry leader in media monitoring, public relations measurement and data analytics. One of her goals for the Measurement Commission is to ensure full-fledged measurement literacy in the PR profession.
To learn about the IPR visit: www.instituteforPR.org
The presentation will be given by Michelle Hinson, Sales Director for PR Measurement at CyberAlert, the Chair of the Institute for Public Relations Measurement Commission and Chief Financial Officer for the International Public Relations Research Conference.
Michelle Hinson was recently named Sales Director for PR Measurement at CyberAlert, an industry leader
in media monitoring, public relations measurement and data analytics. She is also an adjunct instructor in
the Department of Public Relations at the University of Florida teaching classes on public relations strategy
and writing.
Tuesday, April 28th,
11:30 a.m. at Hilton Naples
5111 Tamiami Trail NorthNaples, Florida 34103
Schedule:11:30 a.m. - 11:55 a.m. Networking
11:55 a.m. - 12:20 p.m. Lunch
12:20 p.m. - 1:00 p.m. Presentation
Cost:
$27 PRSA Members
$35 Non-Members
$20 Students
*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, April 24th. No cash is accepted at the door. Checks are accepted and must be provided at the time of the luncheon. No shows will be billed if no prior notice given.
*Note: The meal being served at this month's lunch will be Fish.