PRSA Gulf Coast Chapter May 2014 Lunch N Learn
PR in 2014: How Social, WOM & More Fits Into Your PR Program.
The Public Relations Society of America (PRSA), Gulf Coast Chapter will host a luncheon program highlighting Eric Bushkin with Business Wire on Tuesday, May 27th at the Hilton Naples, 5111 U.S. 41 N. The event begins at 11:30 a.m. with social and networking, with the lunch presentation to follow immediately at noon.
Topic/Program:
- Defining the role of the press release and PR in a post-Google world
- Most current trends in social media
- How to get the most out of press releases
- Changes in search and social, their impact on the press release as well as the impact of press releases in the sales and marketing mix
- Rising importance of multimedia content and creating smaller, more targeted press releases to reach varying markets
- Best practices, what top companies are doing and how to best incorporate social into press releases
His projects have helped win an IRE award, Goldsmith and Pulitzer prizes. Garcia serves on the board of Investigative Reporters & Editors, American Society of News Editors and Florida Society of News Editors.
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DATE: Tuesday, May 27th, 2014
Naples Hilton
Schedule:
11:30 a.m. - 11:55 a.m. Networking
11:55 a.m. - 12:20 p.m. Lunch
12:20 p.m. - 1:00 p.m. Presentation
Cost:
$27 PRSA Members
$31 Non-Members
$29 Non-Profits
$17 Students
*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, April 19th. No cash is accepted at the door. Checks are accepted and must be provided at the time of the luncheon. No shows will be billed if no prior notice given.
Please note our Luncheon costs have increased slightly. We appreciate your understanding. Thank you.