AFP TRIAD CHAPTER WEBINAR SERIES
NOTICE: ALL REGISTRANTS MUST USE VALID CREDIT CARD AND CORRECT STATUS (MEMBER/NON-MEMBER) WHEN REGISTERING. INCOMPLETE REGISTRATIONS WILL NOT BE COUNTED.
"Building Donor Loyalty: How to Double Your Major Gift Revenue"
Whether you have no staff or a 10-person development team, an effective major gift program can bring in more revenue than any other fundraising strategy. A healthy major gift program can bring in 80% of an organizations revenue. The key to success lies in donor retention. Retaining dorors is where fundraising profit is made, however organizations lose two out of three donors after the first gift. In a recent study 69% of nonprofits said they do not or don't know if they have a strateg for maintaining donor loyalty and a whopping 29% admitted they do nothing when a donor lapses. This is costing hundreds of thousands to millions of dollars in value. Why are we losing so many donors? What can we do to prevent it?
Come learn the number one reason why donors stop giving, how investing in major gifts pays off, and how to create a donor loyalty strategy now to deepen your donor's egagement and increase their giving.
Learning Objectives: At the conclusion of this session, participants will:
Target Audience:
The target audience for this webinar is intermediate to advanced, medium to large sized non-profit organizations who have a major gift fundraising program and at least one full time major gift officer, however all levels can benefit from this webinar.
About the Presenter: Rachel Muire, CFRE
Rachel Muir, CFRE is a fundraising consultant, speaker and trainer transforming nonprofit professionals and organizations into successful, confident fundraisers. When she was just 26 years old, Rachel Muir launched Girlstart, a non-profit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. Several years later she raised over 10 million dollars and was featured on Oprah, CNN, and the Today show. Her career spans running successful nonprofit organizations, leading online fundraising consulting practice, and managing major gift portfolios for some of the country's largest and most successful nonprofit brands.