AFP TRIAD CHAPTER WEBINAR SERIES
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Development from the Donor's Perspective
In spite of our best planning and adoption of best practices in the field, our donors don't fit into the process very neatly. Why? Because the donor's definition of the best way to help them make a philanthropic gift isn't necessarily what has been captured in our systems. It's not that all of the best practices are broken: it's that we need to be more flexible, innovative, and empathetic to the donor's perspective. In this session, we'll share stories of donors that didn't quite fit the mold, provide insights on how you can examine your own development strategies for "sacred cows," and recommend ways to be more responsive to your donors' needs.
At the conclusion of this session, participants will:
1. Identify changing motivations for donors and the way they want to give
Target Audience:
General
About the Presenters:
Alice L. Ferris, MBA, CFRE, ACFRE is the founding partner of GoalBusters Consulting, LLC, and has over twenty years of professional fundraising experience. She is a two-time honoree as AFP-Northern Arizona Fundraising Professional of the Year and is one of less than 100 in the world to attain the Advanced Certified Fundraising Executive (ACFRE) credential. She is also recognized for her on-air work for public television nation wide, including her recent work on PBS' Masterpiece: Downton Abbey. Alice specializes in development and strategic planning, annual giving, board development and grant proposals.