GCC Workshop: Top 5 Digital Marketing Tips for Small Business

Learn how to implement 5 free or low-cost digital marketing strategies to help improve your business profile and help build sales. In 2017, a business's online presence is a vital component of a solid marketing strategy. This is especially true in the tourism industry. The digital audience in the US is staggering. Of the 258 million digital users in the US three out of five are consuming travel-specific content. That translates to 167 million users per month. Come learn more about this online traveler and how to harness their massive purchasing power to better your business.

About RK Consulting

RK Consulting is owned and operated by Ruth Rosewarne Kimerer and is focused on building success for Alaska business through thorough brand discovery and development, and personalized, targeted marketing tactics and strategies with a strong focus on digital communication. With a Bachelor of Science in Business Administration from Northern Arizona University, Ruth has spent 25+ years focusing on strong brand development, management, and customer service, sales, marketing and event management. As a 24-year veteran of Alaska, 10 of those working for the Alaska Railroad promoting passenger service and Alaska tourism worldwide, Ruth has a wide breadth of knowledge of the state. Ruth has spent the span of her career crafting effective marketing strategy for such companies as Alyeska Resort, Chugach Powder Guides, Alaska Travel Industry Association and of course, the Alaska Railroad. The past three years, Ruth has immersed herself in strong brand development processes and the newest marketing platforms, digital marketing – SEO, PPC, website experience, email marketing and social media – to round out her marketing experience.

The Girdwood Chamber Board meeting will take place during the hour prior to the workshop.All members are welcome to attend. See you there!