4-Part Marketing Workshop For Small Business 

Join us for this program designed to help small businesses utilize email and social media to retain customers, build sales and gain referrals.

ALL REGISTRATION FEES ARE TO BENEFIT FUTURE SCORE PROGRAMS AND THE BARRETT-PARADISE BUSINESS ASSOCIATION.

Light refreshments will be served.

Register Now! 

Instructor:  Karl M. Stearns, President, KMS Marketing Solutions (www.kmsmarketingsolutions.com)

 Mr. Stearns is a nationally recognized small business expert.  He is a freelance writer for trade and enthusiast magazines and professional speaker facilitating programs nation-wide in conjunction with  ProfitsPlus.org

As a Constant Contact Solution Provider, and Authorized Local Expert, Mr. Stearns is well-qualified to teach you the skills you need to make these powerful tools work for your business.

 

Email Marketing Made Simple

Wednesday, January 29, 2014

5:30 PM to 8:00 PM

 

Email marketing has been acknowledged for having the highest Return On Investment (ROI) of any advertising medium for small businesses.  Learn to use this powerful tool to promote your business, engage your customers, and build referrals.  In this two-hour session we will cover:

 

• Effectiveness of email
• How to get your emails opened, read, and responded to
• Content is king!
  • What content should you include?
  • Promotional vs informational email
• How to grow your contact database
• Avoid being a “spammer”

 

Social Media Marketing Made Simple

Thursday, January 30, 2014

5:30 PM to 8:00 PM

 

Social media has forever changed the way we communicate and interact with others.  Find out what this means for small businesses.  In this 2-hour session we will cover:

 

• Integrating social media into your marketing picture
• How to set up and manage a business Facebook page
• Creating “the buzz” around your business
  • What gets “shared” and why this is important
  • Content that stimulates interaction
  • How do I find the time to do this?

 

The Power of Email and Social Media Marketing

  Wednesday, February 5, 2014

  5:30 PM  to 8:00 PM

 

After learning the “best practices” and strategies behind Email and Social Media Marketing, this 2-hour session will show you how to develop your written campaign plans.  You’ll learn:

 

• How to develop campaign themes and strategies
• Planning your media calendar
• Content strategy for emails used in your campaign
• Reusing and repurposing content—Don’t reinvent the wheel!
• Commit your plan to writing and follow through

 

This program will give you the knowledge you need to formulate all your future marketing plans.  Whether you do this yourself, or you hire someone to do it for you, you will understand the process so you can manage it effectively.

 

Using Constant Contact Effectively

Thursday, February 6, 2013

5:30 PM to 8:00 PM

 

This session will be a true hands-on session to finish your training.  You will need:

 

• A laptop computer with wi-fi connection capability
• A Constant Contact account (all participants who do not have an account will be given a free 60-day trial account)

 

You will learn:

 

• Using templates in Constant Contact to create email marketing pieces
• Maintaining your “brand”
  • How to use simple tools to identify accurately and exactly the colors of your business logo, then incorporate them into your template design
  • How to maintain a “look” and “feel” consistent with your business/organization through content creation and regular communication with your database of contacts.
  • Review of creating captivating subject lines
  • Reminders of best practices regarding “opt in” databases
  • Using the Constant Contact database management tools
  • Using the Constant Contact reporting functions