MAPCCS Annual Conference Friday, December 12 

Registration is now open for the 2014 MAPCCS Annual Conference to be held at the Westin BWI on Friday, December 12. Learn the latest impact regarding Gainful Employment; provide CEU's for your instructors; provide insight to admission staff using latest tools to gain students; insight on what you need to know to handle student complaints per MHEC.

Register Now!  Get 6 CEU's for the day!

 

What to Expect?

See agendas below for Faculty & Directors\Owners 

MAPCCS 2014 Annual Conference / Faculty Session Overview Agenda

7:30 Registration Opens Main Hallway Breakfast With Vendors

9:00 – 10:15 Break Out Sessions

Training Staff  - Part I: Blending Technology With Teaching
Daniel Dunworth, Account Manager Pivot Point International, Inc.Learn how technology has changed current learner approach to education and the impact technology can make in connecting learners to content. Discover 9 ways to use mobile devices in the classroom.

Student Services - Student with Disabilities in College: Legal Responsibilities
Christopher Moy, Director of ADA Compliance & Title IX Coordinator at Montgomery College
This presentation will provide an overview of the legal responsibilities, Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act (1990), in accommodating students with disabilities in college.  It will identify who is a student with a disability, review the process for accommodating students with disabilities, and clarify what is a reasonable accommodation.  This presentation will inform participants on how to work with students with disabilities to ensure equal access to programs and activities. 

Financial Officers - “Go On, Return the Money, and Run” R2T4 Requirements and Best Practices
Steve Chema & Ben Walker, Senior Attorneys of Ritzert & Leyton, P.C.
This session offers perspectives from higher education attorneys drawn from their experience working in the field.  The focus is upon Return to Title IV (R2T4) regulatory requirements and the development of effective policies to ensure compliant practices.  Attendees will have an opportunity to consider advice about policy development, and consider hypothetical situations, which impact R2T4 obligations.

10:40 – 11:55 Break Out Sessions
Training Staff - Part II: Blending Technology With Teaching
Daniel Dunworth, Account Manager Pivot Point International, Inc.Creating student assignments using technology, tips for searching the Internet using popular engine tools

Student Services - Placement and Third Party Verification
Karen Marcinski, Director of Member Services and Corey Rosso, Director of Accreditation from ACCSC (Accrediting Commission of Career Schools & Colleges)
Accreditors place a high level of reliance on the accuracy of information and data provided by their accredited member institutions and have long standing requirements that institutions maintain verifiable records of initial employment. Due to the important role that student achievement outcomes play in the overall accreditation assessment process, ACCSC recently implemented an independent third-party employment verification requirement as part of the accreditation process.   During this session participants will have an opportunity to engage in a conversation about the expectations for institutions as they begin the independent third-party audit process, and to share ideas how institutions can use this process to facilitate further self-evaluation and improvements in operational procedures.

Admissions - Recruit Students with Email, Social Media and Mobile Marketing Campaigns
Jennenne Biggins, Digital Marketing Strategist, Constant Contact Certified Trainer
Have you been thinking about marketing your College or Career School with email, social media, or mobile marketing, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works?  This seminar will show you how to use email, social media and mobile marketing to reach your customers, and how it can lead to new admissions and drive student interest in your school.  We’ll take a look at the 5 most popular social media networks, how to use email to connect with your audience and how you can use mobile marketing (SMS Text) to deliver your school information right to the student's phone.

12:55 – 1:40 - Technology Overload - Lois Carrigan, Director Broadcasting Institute of Maryland
Feeling overwhelmed by today's technology? Worried you're falling behind?  This workshop will alleviate your fears and demystify the expansive world of office communications.

1:40 – 2:55 - Course Materials Best Practices: Reducing Costs While Increasing Accessibility            Bruce Schneider, Director Business Engineering, Ambassador Education Services
Course material distribution has changed dramatically, yet regardless of the method, there are several course material management, delivery and acquisition processes that will make things easier, more efficient, and more cost effective for both you and your students. Based on our work with hundreds of schools and campus networks over the last several decades, direct feedback from these schools on what works and what doesn't, and the technological advances that have emerged, we have assembled a set of recommended best practices

Gain insight on course material sourcing, procurement and distribution, focusing on strategies that are designed to optimize the experience for your students, while providing you greater control, visibility and financial savings. Explore changes in how course materials are managed, delivered, accessed and utilized by students today, and discuss strategies around standardization, eBooks, PODs (Print-on-Demand), and more, helping you keep pace with rapidly evolving resources and meet the needs and expectations of your students.

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MAPCCS 2014 Annual ConferenceOwners\Directors Session Overview Agenda

7:30 Registration Opens Main Hallway Breakfast With the Vendors

9:00 – 9:30 - Gainful Employment Review                                                                                                                   Sally Stroup, Executive VP of Government Relations and General Counsel with APSCU

9:30 – 10:30 - Agency Panel & Update DiscussionPanel Members:                                                                       Sally Stroup, Executive VP of Government Relations and General Counsel with APSCU
Kristine L. Gager, Government Relations Program Specialist, APSCU                                                                   Dean Kendall, MHEC's Associate Director of Workforce Development                                                                   Judy Hendrickson, Deputy Executive Director ACCET
Marc Rosendorf, Lobbyist from the Law Offices of Rosendorf Group
Corey Rosso, Director of Accreditation, ACCSC
Dennis M. Cariell, Chair, Regulatory Strategies, Higher Education Group DLA Piper

10:45 – 12:00 - MAPCCS Welcomes All Maryland’s Private Colleges and Career Schools
MHEC Presents - Managing Student Complaints
Dean Kendall, MHEC's Associate Director of Workforce Development
You can please all of the people some of the time, and some of the people all of the time, but you cannot please all of the people all of the time.  While all private career schools believe that they areoffering the best training programs possible at the best schools ever to exist, student complaints will always arise.  I add student complaints to death and taxes -- they are guaranteed in life.  So, itis not a matter of what to do IF a student complains, but what to do WHEN a student complains.  Is your complaint policy sufficient?  We'll consider what may or may not be sufficient as we share experiences and apply various complaint policies to them.

12:55 – 1:15 - Elections of OfficersFrank W. Russell, MAPCCS Administrative Director

1:15 – 2:15 - New Marketing Techniques: What to Expect in 2015
Christopher Carroll, EDU Marketing Manager for Gragg Advertising
In marketing, a year can be a very long time – especially when you’re marketing to a young audience of digital natives that has more engagement opportunities with more media types than ever before.  Join Chris as he reveals unique insights and helpful strategies including:· Media placement – from print media to online television· Search marketing – organic and paid· Social media – new major players you need to know about· Paid inquiry – the future of inquiry generation· Measurement – what you should be measuring going forward

4:00 Reception for Directors \ Owners \ Vendors \ Speakers