Strategic Marketing:

Customer Acquisition vs. Customer Retention

In this seminar, we will identify the difference in marketing to build loyalty and marketing to acquire new customers. Both are vital to business success, but too often the differences are blurred and the marketing fails. We will identify challenges, explore and analyze strategies, and create an action plan to grow your business.

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Reasonable accomodations for persons with disabilties will be made if requested at least two weeks in advance. Contact Columbia-Harlem SBDCat sbdc@columbia.edu or 212-854-6444. 

Facilitator: Michael Frankel, HULEDET