Grow Your Business with Email and Social Media Marketing Strategies

This workshop is an interactive seminar where key concepts of e-mail and social media are discussed and developed. Accompanied by a short workbook, you will be guided through the process of creating a digital marketing strategy that is unique to your business or organization. This workshop will define and discuss the following topics and require you to brainstorm about how you can best apply them:

• Engagement Marketing 
• Marketing Objectives
• Marketing Goals
• Marketing Campaign 
• Channels that Matter
• Measurable Results 

By documenting your understanding of these topics, and creating a plan, you will leave with a greater understanding of how to optimize your e-mail and social media marketing to cultivate the best relationships. 

Facilitator: Wendi G. Caplan-Carroll, Constant Contact

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Reasonable accomodations for persons with disabilties will be made if requested at least two weeks in advance. Contact Columbia-Harlem SBDC at sbdc@columbia.edu or 212-854-6444.