Social media, in one form or another, is a necessity in today’s world, especially in the nonprofit sector. In addition, social media can be a great way to market your business and services, but only if your target market is actively using social media. Remaining active will not increase sales if your target is spending their time in other places. Each social media platform has a different demographic and target audience. In this session, you will learn different ways to turn your followers and fans into dollars and sales.
Moderator: Cary Wecht
Presenters: RJ Thompson, College of Creative Arts & Communication, YSU and Ying Wang, Williamson College of Business Administration
How to Build Sales through Social Media
Wednesday, April 13, 2016, 5:30-7:30 PM
McDonough Museum of Art, 525 Wick Avenue, Youngstown, Ohio 44555