Marketing & Outreach Interest Group Meeting (10/13/22)
Where
This is an online event.Contact
NEFLIN StaffNEFLIN, Inc.
904-278-5620
training@neflin.org
Meeting Information
Rescheduled! How does $10,000 to market your library sound? Impossible? NOT SO! With the leadership of Meghan McCorkell, Chief of Marketing, Communications & Strategy, Enoch Pratt Free Library in Baltimore has won EBSCO’s prestigious John Cotton Dana Library Public Award three years in a row. On Thursday, October 13, at 1 p.m., Meghan will join the NEFLIN Marketing Interest Group to share their award-winning entries and will answer questions on how your library can make this happen—and on anything else library marketing. With the applications coming open at the start of the year, this is the perfect time to start gathering your information or even mounting a campaign that could net you $10,000 for library marketing (multiple awards are given out each year, and you do NOT have to be a giant library to win one). Don’t miss this opportunity to talk with a wonderful library marketing leader!
About Meghan McCorkell
Meghan McCorkell joined the Pratt Library as Marketing & Communications Director in January 2017. She guides the John Cotton Dana award-winning Marketing & Communications team as they work to ensure the citizens of Baltimore and Maryland know about the amazing resources and services the Pratt Library has to offer. Meghan enjoys working to further the Pratt Library mission, and is grateful to have a job that centers around helping people.
Prior to joining the Pratt Library, Meghan was an Associated Press and Emmy Award-winning television news reporter. She graduated with honors from Catholic University of America.
Interest Group Facilitator: Chris Boivin
In nearly 30 years in marketing and communications, there aren’t many marketing mistakes Chris Boivin hasn’t made, or marketing frustrations he hasn’t encountered. But he’s learned from everything and it’s taken him to leadership positions across several industries including health insurance, consumer data, grocery data, credit unions, and public libraries. As the marketing director at Jacksonville Public Library, Boivin and his team help library customers solve their problems so they can become the heroes of their own stories. To continuously learn more about and give more to library marketing, Boivin founded the Library Marketing Book Club (www.librarymarketingbookclub.org), is secretary of the Library Marketing Communications Group board, which manages library marketing’s premiere annual event: the Library Marketing Communications Conference (www.librarymarketingconference.org), and is proud to facilitate NEFLIN’s Library Marketing Interest Group.