Moving from Promotion to Engagement - Webinar (03/23/21)

Too often, when we talk about promoting libraries, the strategy resembles a megaphone. Tell as many people as you can as many things as you can about your library, all the time.

True engagement is not a megaphone, it’s a two-way conversation, and though it requires more effort, it yields better results.

In this one-hour session you will learn the rationale for shifting to an engagement strategy, as well as examples of engagement strategies such as active listening, customer feedback and stories of impact.

irtual Trainer: Cordelia Anderson

Cordelia Anderson is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included the Library for the University of North Carolina at Charlotte, the Margaret Sullivan Studio in New York and the Fort Worth Public Library.

Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.