Welcoming New Customers to the Library - Webinar (01/12/21)

When was the last time you signed up for a library card? Most of us who work in libraries have had a card for such a long time that we may be out of touch with the new customer experience.

When someone signs up for a library card, your library has a one-time opportunity to welcome them and make them aware of all the great services and programs you offer.

This session will provide recommendations on strategies you can use to welcome new customers, get them engaged with your library and encourage them to use different services and programs. We will also discuss potential barriers that prevent new customers from signing up and/or using their card, and how to remove those barriers to increase engagement.

Virtual Trainer: Cordelia Anderson

Cordelia Anderson is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included the Library for the University of North Carolina at Charlotte, the Margaret Sullivan Studio in New York and the Fort Worth Public Library.

Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.