How to Make Your Advertising Work for You

Make a resolution for 2013: Learn to create advertising that works, and connect with customers!

Get the most out of your marketing budget by knowing who your ideal customers are and how to attract them. Marketing experts, Susan Richard of Richard Associates Marketing Consulting and Gregg Oliver of GO Direct, will discuss the key elements of target marketing and communicating with your customers effectively.

You will learn the secrets to:

• Define your target markets and focus your promotional efforts
• Capture and motivate your audience with your message
• Tell the difference between branded advertising and direct response
• Evaluate why some ads work better than others
• Work more effectively with your creative team to leverage your brand

It's the perfect tutorial for business owners who create their own ads! And, it's great for copywriters and graphic designers who want to keep their skills sharp.

Join us!

• $49 per person
• $39 early-bird registration by Nov. 21

Registration required. Last day to register: Dec. 4

An engaging speaker, Susan M. Richard, MBA has over 20 years' experience in marketing, communications, and client services. She will provide insights to help you connect with your customers and improve your business. Richard Associates Marketing Consulting is a full-service marketing consulting practice in Yardley that specializes in marketing program execution, networking, integrated marketing solutions, business consulting, personal image consulting, and professional seminars.

With more than 25 years' experience in direct marketing as a professional copywriter and creative director, Gregg Oliver will review the rules of creative development and brand positioning. GO Direct is a full-service creative agency based in Doylestown.