Prime Choice is the craft show portion on Minocqua's 54th Annual Beef-A-Rama celebration. The festival brings over 20,000 people to town. Join over 75 artisans and crafters from the Midwest on the beach level of beautiful, historic Torpy Park on Lake Minocqua. The Craft Show, presented by the Minocqua Area Chamber of Commerce, will showcase artisans and crafters selected for their handmade craftsmanship and artistic talents. Our regular artisans and crafters say this show is not to be missed!