Meet Your Presenters
Robin Samora
Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans.Jeannine O'Neil
Jeannine O'Neil, owner of JO Social Branding, is a visual marketing and online expert who educates business owners on how to put their best brand forward. With 8+ years in the Marketing Communications industry, Jeannine shares her digital marketing knowledge and expertise to assist professionals with their various digital marketing platforms. Heather Jackson
Heather has more than 20 years’ experience working with small businesses and entrepreneurs, including her experience starting and building 2 of her own businesses. Heather is experienced in helping small and medium size businesses, as well as non-profits and associations with their marketing efforts including on and offline strategies. Thanks to Our Media Sponsors
You probably have heard the term “dress for success” but are you giving your business the same treatment? When you present yourself online you need to have a clear, polished, concise brand image, from the PR messaging you are putting in the community, to the visuals you are uploading online and the way you are speaking with your audience through email.
In this session you’ll learn:
- Is Your PR Style On-Brand or Out of Hand?
- Put Your Brand in Demand with Instagram
- How to Look Good in the Inbox
Lunch will be provided for attendees.
Is Your PR Style On-Brand or Out of Hand? (Robin Samora)
In this workshop, we’ll talk about how to create a PR style and program that fits where you are now, with plenty of room to grow!
You’ll learn:
- How to create a PR brand that’s really you and ways to adapt it anywhere you go.
- Tips, tricks and tools you can use to maximize your online and offline PR visibility.
- What are the components of a digital asset library and why you need one for media coverage, JV opportunities and social proof.
Brand-up to overcome your PR and marketing challenges, boost your expert status and build a business that sings a song of sales -- ka-ching!
Put Your Brand in Demand with Instagram (Jeannine O'Neil)
Not only are the visuals on your social media important, but the overall visual perception of your business as well. The image you put out to your Instagram community ties directly to your brand images. Make sure you are making the right first impression with your audience.
In this session we will talk about the proper way to represent yourself on Instagram.
Jeannine will share:
- The 5 key elements you must nail to create a captivating Instagram bio.
- How to unleash the power of the Hashtag.
- 4 easy simple ways to immediately increase your following.
Are you ready to put your brand in demand using Instagram?
How To Look Good in the Inbox (Heather Jackson)
When your email lands in the inbox is it making the right first impression? Like a stunning necklace to a little black dress, your email design is the statement piece to your online marketing. In this seminar you’ll learn how to design an email that makes a statement and has your audience calling you.
You’ll learn:
- Branding beyond the logo – how placement, pictures, even colors can re-inforce recognition & engagement.
- Readability – including fonts, white space and single-column design.
- Images – including sizing, placement, links and more.
- Sharability – are you going social with your email? Easy tips to encourage more cross-platform engagement
Join Heather as she deep dives into how to design an email template with the new Constant Contact 3GE Editor.