Contact
Peabody Institute Library978-774-0554
About the Presenter
Jeannine O'Neil, owner of JO Social Branding, is a digital media strategist who educates business owners on how to make the best use of their digital marketing. With 7+ years in the Communications Industry, Jeannine takes her knowledge and educates professionals on social media and email marketing platforms.
SCORE Presents:
Make Magic with Your Metrics
Learn how to use reports and analytics to create successful marketing campaigns.
Metrics – can be like magic. Have you wondered how digital marketing reports and analytics can give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use them.
Attendees will walk away understanding:
- How email open and click-through reports can help you know:
- Which of your products / services are hot and which are not.
- Creating calls-to-action / messaging that actually WORK.
- Best times, days and ways to get the response you want.
- How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want.
- How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!
Don’t Miss Out! Register Today.
About SCORE
SCORE has partnered with Constant Contact and the Danvers Public Library to present this FREE digital marketing business workshop to help you better market your product or service. For more information about upcoming workshops click here.