Online Surveys - The New Digital Focus Group

Join JO Social Branding & Microsoft for an information-packed session where you'll learn the Microsoft and Constant Contact formula for success: Big business tools + small business know-how!

Everyone loves to give their opinion. Why not tap into that rich marketing resource? Online surveys are the new digital focus group, and are often overlooked by most businesses. Collect feedback from your customers or supporters, through the use of Surveys, Polls or Reviews. This session will reveal simple but effective best surveying practices. This presentation is for the small business or nonprofit seeking to build a survey that allows them to gather valuable insights from their audiences, which will allow them to move their organization forward.

Attendees of this presentation will learn:

The importance of listening and how to set your survey’s objective
Develop good questions and understand how long is long enough.
Three different considerations for when to survey and how to think about which parts of your audience to survey.
What to do with the results once you have them.

Join us and learn some great new strategies to help develop your next survey and get the feedback and insights you need from your customers, donors, clients or supporters.

About Your Presenter

Jeannine O'Neil, Owner of JO Social Branding, is a digital media strategist who educates business owners on how to make the best use of their digital marketing. With 6+ years in the Marketing Communications industry, Jeannine takes her knowledge and educates professionals on social media, blogging and email marketing platforms. Those who work with Jeannine learn to strategize their digital marketing as well as understanding the tools, knowledge and skills to be successful with their digital marketing needs.