Where
Science, Industry and Business Library (SIBL)188 Madison Avenue
Between East 34th and East 35th Streets
New York, NY 10016
Driving Directions
Tune Up Your Marketing Engine
Understand your customers, offer products that are relevant to them, and connect with them both online and offline
In this workshop, you will learn how to develop a marketing strategy that wins customers, and to identify efficient and effective ways to get your message out.
You will find out answers to such questions as
- Who are my customers?
- How do I determine their needs?
- How will they use my product/service?
- How much will they pay?
- How can they sign on, buy it?
- What is the best way to reach them?
- What makes my product/service special, different, better?
Once you have a solid grasp of your business model, market research, making your Web site work for you, and the value of social media . . .
. . . START YOUR ENGINES!
Instructors:
Sandy Eames
Marketing and business development executive and consultant to small-to-large medical electronics companies; active volunteer with non-profits. Expert in business model development, business plans, outbound marketing, product development, strategic alliances, and non-profits.
Maurice Bretzfield
Maurice has been creating profitable Digital Marketing solutions for clients in their Internet development strategies since 1995. His clients have included Sony Music, The Walt Disney Company, Microsoft, MTV.
His 40+year career has given him deep knowledge of Business Management, Financial Planning, Information Architecture and all forms of Internet Marketing including Inbound Marketing. He has a strong knowledge of and vast experience in Outsourcing and Outsourcing Management. He began his career in International Trade in 1971. Maurice is a SCORE mentor.
Carlos Ronisky
Professor of online marketing and management, with over 20 years of progressive marketing experience working with both small/medium firms as well as Fortune 500 companies. Expert in marketing strategy, brand management, social media strategy, direct marketing, market research, and media planning.
Maisha Walker
Founder and president of Message Medium, a digital marketing agency that helps new and reinvested brands to harness the power of the Internet and create a dynamic, interactive, and profitable presence online. Expert in creating websites and online marketing campaigns.
Workshop Fees:
Online registration $69; walk-ins $79
There will be a lunch break; lunch is not included.
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door).