Intellectual Property (IP) is one of the most important and valuable assets of any business. Startups who invest time and resources early to understand their IP opportunities and risks achieve their business goals more rapidly. This workshop will help entrepreneurs and small businesses better understand the different types of IP, how to protect them, and leverage their value through licensing. We will also focus on common IP and licensing pitfalls and how to avoid them.
You will leave this workshop with an understanding of:
Instructors:
Laurie Marshall
Laurie Marshall is the Founder and President of Marshall Law Group (TradeMarks The Spot), a business designed to help entrepreneurs and small business owners protect their intellectual property, specifically their trademarks. Laurie has worked for several well-known firms in New York City including Major League Baseball and the National Basketball Association.
Eric Greenbaum
Eric Greenbaum M.S., J.D., is a registered patent attorney, product development consultant, and neuroscientist. After leaving academic science, Eric established Greenbaum P.C. to help individuals and businesses develop and execute domestic and international patent strategies. Eric has particular experience counseling start ups on cost effective strategies that will maximize protection and add value to the company.
Jed Mullens
Jed Mullens is the owner of Jed Mullens Law - a law firm focused on IP and business transactions. Jed’s work primarily involves negotiating and drafting contracts and counseling clients with respect to IP, technology, merchandise licensing and media/entertainment matters. His clients include startups, entrepreneurs, content owners and publicly-traded technology companies.
Workshop Fee:
Online Registration $59, Walk-Ins $69
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door).