This workshop will cover advertising on the internet including: Google Ads, Google Adsense, Facebook, LinkedIn, YouTube and other things a small business owner needs to know about promoting their business and making money in this digital world.
Attendees will get answers to these questions:
1. How to budget for advertising?
2. What is the most effective advertising for your budget?
3. How to use the right Social Media platform to promote your business?
4. How to increase your revenues through affiliate marketing?
5. How to make money with Google Adsense?
6. How to measure effectiveness of different types of ad campaigns?
Jim Alles
Chief executive with e-commerce background and experience; expertise in computer systems and software programs, and web design, specifically for increasing revenues. A SCORE NYC Mentor, Jim has many SCORE clients involving websites and e-commerce.
Presenter:
Maurice Bretzfield
A serial entrepreneur and a certified Score mentor, Maurice has acquired deep knowledge of Business Management, Financial Planning and Management, Information Architecture and all forms of Internet Marketing. Maurice’s specialties include: Internet Marketing Strategy and Development, Not-For-Profit Shared Value Marketing Initiatives, Internet Technology, Logistics, Design of Complex Integrated Internet Marketing Systems and Outsourcing Management.
Workshop Fees: Online registration $59, walk-ins $69
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door).