Where
Science, Industry and Business Library (SIBL)188 Madison Avenue
Between East 34th and East 35th Streets
New York City, NY 10016
Driving Directions
The Basics of Intellectual Property: Trademarks, Copyrights, and Patents
Intellectual Property (IP) is one of the most important and valuable assets of any business. Startups who invest time and resources early to understand their IP opportunities and risks achieve their business goals more rapidly. This workshop will help entrepreneurs and small businesses better understand the different types of IP, how to protect them, and leverage their value through licensing. We will also focus on common IP and licensing pitfalls and how to avoid them.
You will leave this workshop with an understanding of:
- The difference between trademarks, copyrights and patents
- When and why they are necessary
- The requirements for filing, the process, cost, and timing
- How having a patent can impact the chances of getting funded
- What is a patent strategy and the difference between patentability and patent infringement
- The key elements, process and pitfalls of IP licensing
Instructors:
Laurie Marshall
Laurie Marshall is the Founder and President of Marshall Law Group (TradeMarks The Spot), a business designed to help entrepreneurs and small business owners protect their intellectual property, specifically their trademarks. Laurie has worked for several well-known firms in New York City including Major League Baseball and the National Basketball Association.
Eric Greenbaum
Eric Greenbaum M.S., J.D., is a registered patent attorney, product development consultant, and neuroscientist. After leaving academic science, Eric established Greenbaum P.C. to help individuals and businesses develop and execute domestic and international patent strategies. Eric has particular experience counseling start ups on cost effective strategies that will maximize protection and add value to the company.
Daniel Victor
Principal, Victor Advisors PLLC, a corporation that provides legal and business planning representation of media clients including cable channels, video and digital media producers, internet companies, traditional and new media publishers, IP developers and licensors, and start-ups. Prior to launching Victor Advisors Dan served as Executive Vice President, International Projects of Sesame Workshop.
Workshop Fee:
Online Registration $59, Walk-Ins $69
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door).