When

Friday December 5, 2014 from 10:00 AM to 12:30 PM EST
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Where

Hostos Community College
Grand Concourse and 149th Street
Building C, Room C391
Subway: 4 Train to 149th Street
Bronx, NY 10451

Driving Directions

Contact

SCORE NYC Workshop Committee
SCORE - NYC
212-264-4507
workshops@scorenyc.org

QUESTIONS YOU NEED TO ANSWER BEFORE STARTING A BUSINESS

This workshop will focus on those questions necessary to answer before investing $1 in a new business. To do otherwise will put you in harms way. It will also give you a roadmap from business concept or idea to writing a business plan.

Among the questions that need to be answered:

How to identify your target customer
What customer problem or challenge you solve
What value you deliver
How you will reach, acquire and keep customers
How you will define and differentiate your offering
How you will generate revenue
What is your cost structure
What is your profit margin

Instructor:
Burt Wallerstein
Burt Wallerstein is the founder and principal of a global, marketing and consulting agency, a mentor and business blog writer in the New York City chapter of Score, and an advisory board member of Virtual Enterprise International. He also has written commentaries on improving higher education for Washington Examiner and John William Pope Center. After a 20 year career in corporate retail America, he began his second career. His unique combination of skill sets include includes new business development, retailing, wholesaling, merchandising, branding, marketing, sales, global licensing, global sourcing, importing and consulting to small businesses. He has an innate ability to identify underdeveloped and niche markets as well as implementing them into profitable businesses. A graduate of Boston University School of Management, Burt is a SCORE NYC Mentor.

Workshop Fees:
Online registration $19, walk-ins $29
There is a $10 discount on all Student and SEAP registrations
(valid ID must be presented at the door).