HOW TO LAUNCH AND MARKET YOUR FOOD PRODUCTS 

Are you passionate about wanting to make and market a favorite recipe?

Whether you have an idea, a recipe or products already in market, this inspiring, content-packed workshop will help you better understand how to successfully engage in the growing $86 billion U.S. specialty food industry!

Learn from industry expert Terry Frishman as she leads you through the key steps to effectively develop, manufacture, package, distribute and market your most sought after recipes. During this intensive 3-hour workshop, she will guide you in the strategic thinking involved to get started, while layering invaluable insights into how industry trends and your personal values can influence your business opportunities.

Topics include:

• Specialty food and natural industry overview
• Top trends and key opportunities
• Importance of a mission
• Powerful product positioning
• Why packaging is critical
• Food scientists and shelf-life testing
• How to navigate production
• Pricing and sales strategies
• Pros and cons to brokers and distributors
• Promotion and sales materials content
• Getting started with public relations...

Who should attend this workshop?

• Aspiring food entrepreneurs
• Small-business / restaurant owners wanting to launch a food product
• Small food manufacturers who want to grow their businesses.

Note: There will be a question and answer period from 4:00 pm to 4:30 pm.

Instructor

Terry Frishman, Culinary Business Consultant, Instructor and Expert, specializes in launching and growing food businesses. With over 20 years of experience, Terry helps move culinary businesses forward with strategic and tactical assistance. She won many awards while working with large companies like Kraft General Foods and Newsweek, and has helped hundreds of aspiring entrepreneurs and small businesses. Terry holds an MBA from Columbia Business School. She regularly instructs and lectures at culinary schools and industry events, and has been a guest speaker on Food Network, at the International Fancy Food Show and the International Restaurant Show. Terry recently was Sarabeth’s International Sales Manager. Her boutique consulting company - Creative Marketing Workshops, LLC - is starting a new division, Culinest.com, with customized teams of innovative thinkers and doers who are committed to excellence.