PLSG's Life Sciences B2B Speakers Series:

“Debunking Social Media Marketing Myths”

Yes, you do need to be active on social media. Yes, your customers do use social media, and it can be a major part of your marketing strategy.

In a world where everyone over the age of thirteen owns a smartphone, social media is more important than ever. And it’s not just for keeping in touch with your high school best friend. It’s a legitimate business tool that creates an open line of communication between you and your potential and existing customers.

No matter the type of business you are in, or the kinds of customers you serve, there is a place for you on social media. Jeff Lizik, EVP, Digital Media and Maddie Sciullo, Associate Director of Digital Marketing at Z Brand, have helped businesses of all shapes and sizes leverage social media to achieve exceptional results. They will be debunking some of the social media myths and showing how your business can succeed on social media.

Myths include:

• Physicians don't respond to social media
• Social media is for large companies with large budgets
• Social media does not work with patients
• You need to be on every social network in order to be effective
• Social media only works when you have thousands of followers